If you are a writer who blogs you might want to consider looking at this book. Robin Houghton published Blogging for Creatives in 2012. I referred to it a few times in earlier posts about blogging. Now we have a version specially for writers: Blogging for Writers: how authors and writers build successful blogs.
What’s it about?
It covers some of the same ground as the earlier edition, including retaining some of the important considerations about blogging. For example, Robin Houghton asks writers why they might want to blog. What’s in it for the writer? She notes that before the internet most writers found it hard to get any kind of readership. They had to get through the almost impermeable barriers created by the complications and demands of publishers. Today it is different, Robin Houghton observes.
On your blog, you are the publisher – you are in total control of what you put on it and how you present it. You could use your blog to try out new ideas for writing projects, asking for comments, or calling for contributors. Or perhaps you will post sample chapters, or work-in-progress, or write about the writing process, or about what you are reading and what is influencing your writing. Blogging gives you the potential to reach out to a worldwide audience. (8)
She may exaggerate the group function of a blog when she suggests that yours could become a kind of online writers’ group, ‘a place where you can draw support and inspiration throughout the ups and downs of what can essentially be quite a lonely occupation’. It’s an ideal, and I expect there are places where this happens. But it is not guaranteed.
What are the qualities of this book?
Blogging for Writers shares many of the qualities of its predecessor. It is updated and is more specifically aimed at writers and their blogging needs.
It is very good on the step-by-step processes of setting up a blog, especially for people who don’t warm to technical stuff. It’s not that technical in Robin Houghton’s account, and it’s well illustrated so you can see what should be happening and what other writers have done on their blogs. It is as attractive as many handicraft books, good colour photos and no assumption that you know what is meant by a widget or a plug-in.
It’s also good on the craft of blogging – what makes a brilliant post (headline, topic, photo, length, readability, etc); types of post (lists, interviews, reviews, stories, polemics, etc). And it is realistic about how to manage the practicalities of planning and maintaining a blog. On frequency and length of posts, for example, she has some useful things to say, but is not prescriptive. Instead she suggests the advantages and disadvantages of different pratices.
She’s helpful about how to get your blog noticed, and to keep things going. One of the traps for bloggers is addiction to statistics. She suggests thinking of them ‘as indicators rather than absolute measures’, helpful in setting goals – if you like that sort of thing. And she suggests the tools that can help.
I make no money out of my blog, but I expect that the advice on this is good too.
Throughout the book there are screen grabs of lots of writers’ blogs, and also short quotations about some aspect of their blog.
Do you need copies of both Blogging for Writers and Blogging for Creatives?
Writers starting from here would not need the earlier volume. Blogging for Writers is both more up-to-date and more targeted. The examples are especially helpful. I responded to the sidebar that featured Molly Wizenberg and her food and writing blog orangette.
What my blog does is force me to show up. That’s huge. A lot of writers and creative people have said things along the lines of “showing up is 90% of the work,” and that’s certainly true for me. Sometimes, the last thing I want to do is sit down and write. Blogs help us show up, and that’s priceless.
I want my blog to keep me excited about writing. I want it to be a place that forces me to keep writing and practicing, and to be a cattle-prod to me to keep cooking and working. I want my site to reflect what I’m excited about. (161)
I understand this as turning up and writing interesting posts has contributed to my learning as a writer and as a blogger.
Some previous posts in the Craft of Blogging series
Blogging for Writers: How authors and writers build successful blogs, by Robin Houghton (2014) published by ilex press. 176 pp
Do you have any ‘how to blog’ books you recommend?
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