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The Craft of Blogging #10 Reuse Recycle Reduce

Let’s do a good thing with our blogs: Reuse Recycle Reduce

202 RecycleBy their natures blog posts share three characteristics: they are written quickly, include connections to other internet sites and have brief lives. You may feel disappointed when a post in which you have invested time and effort no longer gets attention. One way around this for the busy and productive blogger is to use the principles of recycling – a nice case of what’s good in the real world being good in the virtual one too.

Why reuse or recycle?

Why would you reuse or recycle material? Haven’t your devoted followers read the content before? How do pick items or content to repost?

Apparently about 10% of your posts go one being read, are ‘stayers’ or ‘sticky’. Do you recognise this from your blog stats? Looking back over 200 posts I can see which the stayers are: mainly book reviews, including some surprising ones. In the six months since I posted a review of Graham Greene’s Brighton Rock, for example, it has never been out of the Bookword’s monthly top 20 most popular reads. Another is The Last September by Elizabeth Bowen, a lovely book and my review was one of the first I posted. Neither needed any promotion on twitter to maintain their readership.

Most of the other 90% can be categorized as ‘decaying’. Again, if you keep track of your stats you have probably seen the pattern of early popularity followed by descent into very small or nonexistent readership. And some bump along with a very few reader each month, not quite decayed. I predict that this post on recycling will fit that picture.

What to choose?

202 recycle 2Among your blog’s decaying posts will be some that you may want to reuse in the same form or to recycle the material with revisions:

  • perhaps the topic is good, but the content needs tweaking,
  • perhaps there is a special event that could suit a post’s reappearance,
  • you may want to introduce a post to your new readers,
  • perhaps you just thought it was so darn good you want to publish it again,
  • or perhaps you feel the post would do better with a thorough revision.

I have now posted more than 200 posts and over the last few weeks I have been considering which ones could be scheduled for recycling. On the whole I have chosen posts that did well initially and have largely disappeared but still get a very few readers. I have also been serendipitous and chosen reviews of books that I am rereading for my book groups.

There has to be something new or relevant about reposting whatever I have chosen.

Some Examples

A post scheduled for recycling in October fits both categories (did well at first, and I have just reread it for a book group): it will be Anne Tyler’s The Accidental Tourist. It is also timely as she has been shortlisted for the Man Booker Prize 2015 for her most recent book: A Spool of Blue Thread. The winner will be announced on Tuesday 13th October.

In the near future I am going to revise and recycle a post on Short Stories. I love the form and I have a few new collections to bring to people’s attention on the revised post.

Recently as part of Women in Translation Month (#WITmonth on twitter) I recycled The Mussel Feast by Birgit Vanderbeke. Such a good book deserves to be widely promoted.

Reusing and recycling posts

202 recycle 3

My schedule for posts extends over the next four months. I have included several recycled posts. If any readers find this annoying please say so when you spot them.

And reduce?

154 BFW

Maintaining a blog can be time-consuming. Recycling can reduce the amount of time you spend preparing posts and reduce the stress of maintaining the flow and high quality. Here’s advice from Robin Houghton’s Blogging for Writers who extends my practice by suggesting recycling material not originally designed for the blog:

  1. You may already have an archive of great content, perhaps you have written an ebook or a course. There’s a lot of great material just begging to be reused! All content can be reused, recycled, revisited, repositioned, and refreshed with new examples and different points of view.

  2. Don’t worry if you don’t have any ready-made material – after you’ve been blogging for a while you will have plenty.

  3. Don’t let a great blog post die – link to it from your home-page (“Popular Posts”), make it sticky or repost in a few months time, slightly updated if necessary. (157)

I could do more of her first suggestion and consider the third. Make it sticky!

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Some posts in the Craft of Blogging series

# 9 Problems and more problems (July 2015)

#8 Review of Blogging for Writers by Robin Houghton (February 2015)

#5 How I write my blog slowly (July 2014)

#1 … the medium (February 2014)

 

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Filed under Books, The Craft of Blogging, Writing

The Craft of Blogging: #9 Problems and more problems

I love the daily tasks of blogging: having ideas, drafting posts, researching images, making links, replying to comments and so on. I have been heard to say anyone who can access the internet can easily learn to blog. But recently I have come close to being defeated by some problems, and even thinking, shall I stop? I could stop.

Hacked!

A reader contacted me saying there was a rude message on the blog, a couple of months ago. Whatever they saw (“just below the picture of the books”) didn’t appear on my laptop so it was hard to know what they were referring to. I investigated a little but since the problem seemed limited and was invisible to me I first suggested that it was on their pc and then ignored it and hoped it would go away.

But two weeks ago the message appeared on my iPhone (although still not my laptop), and at the same time another reader emailed me to say that there was something strange on the title. This time I could see for myself that it was offensive, unwanted, sexual and very rude, and likely to put some readers off. It was spreading. Action was needed.

185 laptop macbookIt took some time to work out what to do. I am not naturally technical, or methodical. These two things may be related. I tried to find some source of assistance, a help line perhaps, but as I was away from home it seemed very risky to do anything more than tour the behind-the-screen mechanics of the blog.

Once I had returned home I installed more security, which identified the problem as a corruption of the theme (that is the appearance of the website). With much reluctance I changed it and so the blog looks different, but most importantly the rude message has disappeared.nice work badge DSC00129

And then the Analytics disappeared

No sooner had I solved the rude message problem than I had another problem. Google Analytics disappeared. It has been a useful tool (don’t ask me whether it’s a widget, plug-in or add-on) to monitor readership of Bookword. I have used it to see how many people land on the pages, which pages, how long they spend reading them, the proportion of readers who are first time visitors and where they come from. Since I have done a quick statistical analysis every Monday I can see trends and learn more about how Bookword is received.

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For example, I know that book reviews are read as much as other posts but that they attract fewer comments. I know which posts are consistently read over months and months, which ones make a brief and popular appearance and then sink without trace, and how the readership is rising or falling.

Without the daily statistics I have to rely on feedback of a different kind: comments on posts, retweets on Twitter and the number of subscribers. These are useful in their way, but the continuous picture of the last eighteen months has been interrupted, and since I can’t seem to fix it, possibly permanently lost.

And then the bitly disappeared

An added irritation is that the short code, bitly, so useful for tweeting, no longer appears on the post. As a result it is harder to tweet from my iphone with a link, although with a little technical tweaking I could probably make it as easy as it from my laptop, frankly I’m fed up with trying to understand the technical language that explains (not) what to do.

And I don’t like the new theme as much

77 ipadI liked and was familiar with all aspects of the previous appearance of the blog and some aspects of this new one are not growing on me: the display of quotations, the presence of the sidebar on the posts, no bitly display. Again I’m fed up with trying to understand the technical language that explains (not) what to do. I may change the theme again in the near future.

I do like the fact that the rude, offensive and intrusive message has gone.

Continue blogging?

Waking early this morning, these problems and this post were doing unproductive loops in my head. I began to consider a break from blogging. I would be shot of all problems and the frustrations of the technicalities.

49 blog writingBut, dear reader, I like blogging and despite the distractions all stemming from the original hack, I will continue for now. Not only do I not like being beaten by the pointless and probably random activities of bot makers but I like blogging.

Any feedback would be welcome. And any advice

 

Some related posts in the Craft of Blogging series

#1 The craft of blogging … the medium

#4 The Liebster Award and the craft of blogging … Why do it?

#5 How I write my blog slowly

#7 Finding readers

 

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Filed under The Craft of Blogging, Writing