Tag Archives: titles

Trouble with Titles and Covers

The New Age of Ageing: how society needs to change comes out on 7th September. One of the hardest bits of writing our book was finding the right title. And another was agreeing the cover design. These two aspects of book production carry the first ideas of the book to possible readers. Despite their importance, for us, both title and cover came after we had finished the manuscript.

274 New Age

Finding the title

For most of its time, from first ideas, through the proposal and contract signing stages, and even as we were writing the chapters, our book was called Ageing now: the impact on individuals, families, communities and society. We had already rejected Positive Ageing and We’re Still Here, although that one made it as a chapter title. You can see where we were going with Ageing Now. But we knew it was not right, and asked the publisher to consider it a working title. What should the book be called?

This is a summary of the contents:

Our society, communities, family and individuals have much to gain and less to fear from our ageing population.

We give innovative ways of considering ageing, challenging widespread account of it as simply problematic and burdensome. We counter ageism and the political opportunism that obscures the opportunities and benefits of age. We reject the common belief that transitions into older age bring inevitable pain, loneliness, depression and dependency whilst recognising the challenges involved.

The book challenges common assumptions about ageing and offers a new vision for an age-inclusive society.

You can access a free copy of Chapter 4 called Time bombs and Agequakes: the economics of ageing: here.

The summary above hardly does justice to our arguments, and yet we had to compress it even further into a title. We wanted to find a title that told our readers that this book is about how all society is changing, and everyone will be affected by increased longevity. We did not want a title that suggested we were guiding people into a happier old age, although we hope it can contribute to that. So out went Positive Ageing, The Joys of Ageing and all associated suggestions. Other suggestions were rejected by the marketing people at Policy Press for not being strong enough.

The hunt for the title took many emails, many, many emails. I consulted my writing group. Emma said that even though we had not yet found the title, it would eventually reveal itself to us, we should be patient. And it did. An idea had come from Marianne’s husband, John. Finally we all agreed on The New Age of Ageing: how society needs to change.

Turning pages of a book by Mummelgrummel, February 2013 via WikiCommons

Turning pages of a book by Mummelgrummel, February 2013 via WikiCommons

Cover

And then we had similar issues with the cover. Just for a moment consider what images you would put on a book about ageing. Older people? Older people being active? We were conscious of the clichéd image of older people on bicycles, tandems and motorcycles with sidecars. We have been writing about retiring and ageing for some years and our publications have been blessed with all these!

We learned about how difficult covers can be on a previous occasion. Some years ago Eileen and I wrote a book aimed at secondary schools. The publisher’s initial design showed primary age pupils looking very learningful. The brief to the designer must have omitted the relevant age.

The trouble with images of people on books is that they often represent stereotypes, or categories. Writing about social policy, changes to society and so on, we wanted an inclusive cover. If people are to be shown the reader has to see people of different ethnic origins, men and women in positive activities (I guess that’s where the bikes come in), in relationship with each other, and in our case, not representing the usual image of older people: passive, miserable, in decline.

230 road sign

We suggested no people. We suggested a neutral image: in our case it’s a rising or setting sun. And we were keen on getting a good strong colour, clear lettering and strong layout. Ideally we would have liked some of Eileen’s artwork, but this was beyond budget. We like the strength of the blue cover, and its ambiguous sun. I referred to the endorsement on the back cover in the previous post on marketing. We hope all this – title, design, blurby bits – will attract readers.

And finally …

… it’s all done. As I write this we are waiting for our printed copies to arrive. One has been seen somewhere in Britain. Publication day is only a few weeks ahead.

The New Age of Ageing: how society needs to change, by Caroline Lodge, Eileen Carnell and Marianne Coleman will be published by Policy Press on 7th September 2016.

Copies of The New Age of Ageing will be available through the Policy Press website, at a 20% discount. It will cost £14.99 £11.99.

Related posts

On the Tricky Topic of Titles (November 2015)

We are writing monthly posts about the stages from bright ideas to publishing our book. Earlier posts include

Marketing our Book (August 2016)

Learning to be old by Eileen Carnell (July)

Ageing: it is not ‘them and us’, it is all ‘us’ by Marianne Coleman (June)

Getting feedback to improve our writing (May)

First Catch Your Publisher (April)

One Book, Three Authors (March)

Writers’ Residential (February)

 

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Filed under Books, Publishing our book, Writing

The Craft of Blogging #11 Titles

Titles do important work on any writing, and especially on a blogpost. For a blog the title has to work very quickly because, as any blog surfer will know, there are always lots of other blogposts to read. Apparently out of 10 people hunting for interesting pieces on the internet 8 will read the title and only 2 out of 10 will read the content. The question is how to choose titles that entice more of those missing 6 title-readers to read on.

Leopard by Peter Thomas, July 2013 via WikiCommons

Leopard by Peter Thomas, July 2013 via WikiCommons

The work of the blogpost title/headline

All titles need to do these things:

  • Catch the readers’ attention among all the possibilities
  • Announce the topic/content
  • Direct readers attention to the writer’s purposes
  • Invite the reader to read on

In the world of blogging first impressions are the only impression. Words need to do a great deal of work. The title of a post is often the only thing that a potential reader sees, not those enticing visuals you have imported, not that amazing first line. I chose what to read are from my twitter feed, full of competing posts, and email alerts from blogs I subscribe to. And like most social media users I make the decision in a second or two. What makes the potential reader open the link?

The title needs to stand out without being too cute (Robin Houghton’s phrase). And certainly without being tricksy. Nothing is more annoying than being misled into finding the post doesn’t follow through.

Title: How I found a WW2 spitfire in my garden. First line: Haha got your attention. Now read my post about the lambs outside my window.

Shreeja Jamdar suggest that some professional bloggers spend up to 50% of their time on a post contemplating the title. That’s over the top, but indicates how important they consider it. I don’t expect you have the time to do this. I certainly don’t.

Finding a few powerful words that work for you can also bring in readers. I found one recently, which I’ll share later.

What the gurus recommend

Guidance for bloggers abounds. Here’s a list I have compiled from various sources, including those mentioned below.

94 hook

Saying what it is

Being descriptive can work well. Here are two examples. How to write a click-worthy blog title from the blog Molly Greene: Writer, and 10 Blog title Formulae that actually work by Shreeja Jamdar on Crowdfire. Both got my attention. The titles did their job. This approach show how a descriptive approach links to the form of the post announced: a list, a how to …, my take on …, interview, review, round-up, prediction.

For book reviews the title and author seems to be adequate, Whispering Gums said in the comments on the general post on titles: On the tricky topic of titles. I agree.

The number

A very popular approach to titles relies on the attraction of numbers. It needs to have more of course: 10 ways to do something; 5 things I’ve learned about something; 4 good reads. Women’s magazines use this hook a lot. They always have numbers on their covers. According to Molly Greene, the number 10 gets the most hits. I noticed that Shreeja Jamdar’s post on 10 blog formulae misses the 8th formula.

The Question

Inviting a response is an obvious way to hook a reader. Has this happened to you? Would you do this to your best friend?

The How To [solve a problem]

This title says it’s just what the reader needs or may not have known they needed: How to deal with pesky spam on your blog; How to write a click-worthy blog title; How to find great images for your blog. We all need a little guidance now and again.

The How To avoid [a problem]

As above, you may not know that this is your problem, but read on and you will find out it is and how to fix it! How to avoid losing readers; How to avoid six of the most common blogging errors.

The Secrets

The approach appeals to curiosity, although secrets often means ‘How to…’. The secret of my writing success; The secret of good reviews. A little disingenuous really, this word secret, as nothing is secret on social media for long.

The Never titles

Not an approach I use because it is both negative and often at the expense of someone else, who did. But you can see the hook here. 5 things you should never do on your blog. Never run out of ideas for Christmas presents; Never give a dog a bad name.

The directed titles

Reference a group of people to appeal to them: For bloggers who want good titles for their posts; Ten best Victorian mysteries for readers of crime fiction; For fans of Elena Ferrante who want to know the truth.

Using power words.

You can use strong eye-catching words: awesome, mind-numbing, perfect, maximise, incredible, proven. The one that has worked for me is ‘a little rant about …’

And you could, especially if you are commercially minded, investigate SEO. After all, if titles play a major part in getting readers to your blog posts, then those search engines will pick up on the higher hit rate and push your keywords up their list. Success breeds success.

So, over to you …

Be creative, spend a little time and care on the titles and see what works for you. And please share any recommendations for blog titles. And any great examples of the skill

77 Blogging-coverRecommended and related

A recent post on Bookword: On the tricky topic of titles in November 2015

And the two previous posts in the Craft of Blogging series:

#10 Reuse Recycle Reduce

#9 Problems and more problems

Blogging for Creatives by Robin Houghton, published in 2012 by ILEX: Lewes Sussex. 192pp

 

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6 Comments

Filed under The Craft of Blogging, words, Writing