Tag Archives: The Reading Room

On the tricky topic of titles

Titles – they are very difficult to get right – for a short story, a blog post, our book, the chapters in our book, my draft novel, the writing group’s anthology. The title has to do so much work that it requires hours of discussion, days of rumination and much experimentation.

101 RWA coverEileen and I rejected many, many titles for our book on retirement: The Golden Hours, How to Retire with Dignity, Retiring Now, Not your usual Retirement Guide. Our working title up to the point where we were about to hand over the manuscript was The New Retiring Book. It was our editor and publisher that found the right title: Retiring with Attitude. It says exactly what’s in the tin.

So what is the work of the title?

  1. Announcing the genre and subject

212 Fl B coverThe title is assisted by the cover design in indicating the book’s genre to the purchaser/reader as well as what the book is about and whether it’s the kind of book they want to buy/read. It helps if it is memorable for recommendations, word of mouth and requests in bookstores. You know, that book about the butterflies: Flight Behavior by Barbara Kingsolver. There is a whole book about this: Weird Things Customers say in Bookshops by Jen Campbell. Check out Jen Campbell’s website here for more stories (such as ‘Have you got a signed copy of Shakespeare’s plays?’)

2. Invitation

The title can also entice or invite the reader. It might imply a question: The Aftermath (by Rhidian Brook) of what? The Secret of the Gorge (Malcolm Saville). So what is the secret? asks the title.

Or it might be intriguing like these examples: If Nobody Speaks of Remarkable Things by Jon McGregor, The Twin by Gerbrand Bakker.

3. Directing the reader’s attention

Pride and Prejudice might have been called The Bennet Sisters or How to get your Husband. But that would have been to misdirect attention. Jane Austen knew a thing or two about what impedes good relationships. She originally had First Impressions in mind but when she revised the book the title went further.

Catch-22 (by Joseph Heller) is such a good title it has become a figure of speech. It directs the reader to the madness and illogicality of war that binds everyone.

4. Snagging the blog reader’s attention

There is particular art to getting the right title for a blog post. Like in a bookshop it needs to capture attention, but in a very brief time. Apparently 8 out of 10 users will read the title, only 2 out of 10 will read the content. Guidance for bloggers abounds and I will add to the advice in a post next month, but here’s a teaser: it’s about questions and numbers and dire warnings!

It’s hard getting the right title

Every book I have ever been involved in publishing (all non-fiction) has involved much agony and hours of discussion about the title, jokey titles, working titles, disparaging titles and anti-titles until the point where the right one arrives. Or perhaps that’s just one right one among several.

I recall a very creative lunch when Eileen and I brain stormed the most silly and excellent ideas for the chapter titles in Retiring with Attitude. We quickly found Retirement ain’t what it used to be and went on to This is your rainy day. It felt very creative in a way that endless chapter revisions did not.

Until a month ago the book I am currently involved in writing (there are three authors) was called Ageing Now. We persuaded the publisher that this was a working title when we negotiated the contract, and we have become increasingly aware of its limitations as we have engaged with the writing: it doesn’t say much about the book; it’s too vague about content, readership, and purpose. We have a better one now. WATCH THIS SPACE!

And not having a title says something too, gives the reader more work to do. One of the writers in my writing group recently read a poem with no title and we had a lively discussion about that: what it did to the listener to have no title, did it need one, what the title might be, why she had not given it one. Thanks to the group for the discussion.

And some that got away

212 1984 coverTrimalchio in West Egg by F. Scott Fitzgerald became The Great Gatsby.

Strangers from within by William Golding became Lord of the Flies.

The Mute by Carson McCullers became The Heart is a lonely Hunter.

The Last Man in Europe by George Orwell became 1984.

At This Point in Time by Carl Bernstein and Bob Woodward became All the president’s Men.

These come from a blog by Anne R. Allen in a post called 10 Tips for Choosing the Right Title in the E-Age.

Can you spot the Alternate Titles in the quiz on The Reading Room blog?

 

How do you go about finding or creating the titles for your writings?

 

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Filed under Books, My novel, Publishing our book

Reading with others

Anything you enjoy is better done in the company of fellow enthusiasts. I love talking about reading and books. Here are my six top ways of sharing reading.

 1. On the bus

Actually it has only happened once, or rather twice but about one book. The Master and Margarita by Mikhail Bulgakov. I was preparing for a reading group. ‘Are you enjoying it?’ a total stranger asked as he sat down next to me. We had a conversation about it how he had always intended to read it. ‘How are you getting on with The Master and Margarita?’ asked the second. I got a 4 minute critique. ‘One of my favourite books,’ she said before getting off.

Great! I thought – conversations on buses, about books. I thought about the conductor who sang calypsos on the 38 bus, and began to imagine poetry readings on the 210 and a 73 bus route reading group. On reflection it seems that the conversations were more a response to the book than the potential of buses for such conversations.

96 73 Bus

 2. With friends

Naturally, friends recommend, deconstruct, give me (I can’t bring myself to say gift me) books. Thanks to Rose I found Sebald, and my sister recommended Barbara Kingsolver years ago. I read Alone in Berlin recently, by Hans Fallada, recommended by a friend (thanks Jennifer). Most meetings with friends include enquiries about current reading and lead to most pleasurable talk about books.

3. When I have my hair cut

Usually the conversation is about holidays. I’ve never sat and stared at myself, all red eyed and too like my parents, and discussed books before. Great stuff. Recently, after 9 months I decided to have my hair cut, and went to see Gill Goddard in Totnes, who subscribes to this blog. Gill did ask me for my holidays recommendations – so watch out!

 4. In a reading group

96 J&JLove this – being required to read a book I may not have considered before, and then discussing reactions to it, hearing other people’s responses, and sometimes seeing things differently. Next up for discussion in my group is Julie & Julia by Julie Powell. It’s about food and blogging and life. Lots to enjoy and talk about there then. The first book I ever read for a reading group was one I had decided would be too difficult: A Child in Our Time, by Ian McEwan. A young child disappears from a supermarket … I am glad I have faced that one, and (like much of McEwan) it’s a tough starting point.

5. On courses

A day talking with other people, usually women, who I have not met before, and learning about books on a particular theme. What’s not to love? While I was in London I attended courses at City Lit. I remember one excellent course on women’s short stories at the end of the C20th. We focused on the collection edited by Elaine Showalter called Daughters of Decadence (Virago). And that led me on to Women Who Did, a Penguin Classic collection of stories 1890-1914. That was a good course, one that extended my reading.

A good way to talk books in Devon came my way a couple of weekends ago. I attended a day in the Reading Room on madwomen in the attic. Oh, the pleasure, an indulgence as so many of the participants described it, of a day looking at fiction, in an environment entirely consonant with the conversation! The house was on a hill, just outside Chagford. The drive through Dartmoor was a treat, the refreshments and lunch entirely delicious, and the room itself comfortable, warm, everything a reading room should be.

96 2 booksThe day provoked, entertained, introduced new ideas and we enjoyed much laughter. Again I want to revisit some of the books we explored: The Awakening by Kate Chopin and The Yellow Wallpaper by Charlotte Gilmour Perkins are two of them. Thank you to Leah, Naomi and Frances.

6. With children

96 Reading with motherThe physical closeness of reading to a small child, watching them engage with the text and pictures, sharing the love of certain books – I spend hours doing this. Current favourites with my nearly 3-year-old grandson are still the Aybeeceedee book (in the picture), and also Not Now Bernard, by David McKee. I’ve been reading with both grandsons since they were just weeks old. Magic. I hope to read to their children in time. (That’s my daughter in the picture, by the way.)

96 Not now BAnd there is another way I am coming to enjoy conversations about books …

 7. Blogs.

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Filed under Books, Reading