Is anyone out there? Is anyone reading my blog? I sometimes wondered, especially when I started, but even after nearly two years I check my blog readership most days. One reason to blog, for me, is because it is a kind of ‘citizen publishing’. So there’s no point unless I find readers.
Thanks to Google Analytics I know quite a bit about how many people read my blog each day, what they are reading and whether they are new readers or returners. I know that if I write about books, the physical objects, I get many comments. Acquiring books, arranging books, decluttering books, art made from books and books for prisoners – these have always provoked responses. My most recent post on this theme is Abandoning Books, which is still attracting interest.
And I also know, thanks to Google Analytics, that some of my book reviews are ‘stayers’, that is that they are read steadily – every week they appear in my top 10 most-read posts. Occasionally another review will join the standards: recently my comments on The Last September by Elizabeth Bowen became even more popular than the evergreen review of Mrs Palfrey in the Claremont by Elizabeth Taylor. Other reviews rise and then fall away again, like Good Morning, Midnight by Jean Rhys.
This feedback is very helpful to me to understand the blog’s readership. The statistics are useful, especially as I am not interested in simply maximising the number of readers, for this is not a commercial blog. Rather I want to know which posts are being read.
Here are six things I have learned about building readership in two years of blogging.
- Quality matters
The advice from successful bloggers is to post quality items at regular intervals. One reason I am a slow blogger is that I want to be sure of the quality of my writing, after all writing is the subject of my blog. Not only do the books I write about deserve good attention but so do the readers of the blog. Sloppy writing on a post can easily put readers off. I have not returned to blogs where I have suffered this.
And good quality posts include interesting pictures and links.
- Post at regular intervals
Regular intervals? Well, I am not sure about this. Do they mean frequent? I’ve said I am a slow blogger. I vary posts irregularly between five and six days. I don’t have any evidence that the variation affects my readership. Some people say that there are good days for posting. Certainly I know that the day fewest readers visit my blog is Saturday. But I doubt whether the day of posting makes much difference to bibliophiles.
- Have a subscription button
- Use twitter to promote the blog
I follow and am followed by many more people on twitter than on my blog. Many of them declare bookish interests. I use hashtags to promote blog-related tweets including about my posts and often they pass them on … hooray for social media. The bookish ones I use are described by blogger Paula Read Nancarrow. I also use #readwomen2014 because I like to promote women writers. I blogged about that here.
- Use other connections
When I started blogging two years ago I sent all my friends the link via email. I now have an http link in my e-mail ‘signature’ which I rarely remove. Sometimes I send a friend a link to a post I think will interest them. And I do the same with my reading and writing groups. I try to comment frequently on other blogs. After all I can’t expect comments on my blog from readers unless I do.
- Other suggestions – websites, wider social media eg Facebook,
You will read advice to get yourself listed on bookish websites that list blogs, and to use other social media (especially Facebook). I am sure these can be useful. Anyway, I think they may be beyond my current technical capacity!
Bloggers with large followings: what have you done to promote your blog? What advice do you have to give bloggers who want to reach more readers? What am I missing?
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